We have a formula that works.

As a national leader in ventilator rentals and sales, Trace Medical has developed a well-earned reputation as a partner that meets the varying inventory demand of our customers while delivering the financial and clinical outcomes they expect.

Trace has worked tirelessly with the most prominent and the innovative suppliers to ensure that appropriate clinical solutions are available to your patients, regardless of their ventilation needs. These efforts have given Trace the reputation as our customers' most valued partner for ventilation care.

Utilizing industry leading inventory optimization software, Trace Medical is able to proactively position our substantial inventory pool to ensure our ventilators are readily available for your next order.

You can depend on Trace to be the most appropriate clinical and cost-effective solution in today’s constantly changing marketplace.


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All orders will be immediately processed to ensure timely delivery to your business or facility.

We enable you to support your
patients by supporting you.


Our Promise

Trace Medical puts patients first - period. Our dedication, infrastructure, manufacturer relationships, and asset tracking software allow us to support you, your patients, and the ever-changing needs of the markets we collectively serve.

Trust in Trace.

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Leadership Team

Rhon Pannell

BSEET, MPM – Chief Executive Officer

Rhon has over 30 years of experience in the medical industry, with a focus in advanced respiratory products and care. During his first 20 years, Rhon held positions in sales, marketing, key account management, and operations for Puritan Bennett, Viasys, and North American Draeger, where he developed a passion for creative business solutions to optimize patient outcomes.

Since the inception of Trace Medical in 2004, Rhon has dedicated himself to the cultivation of a strong market presence, meaningful manufacturer and customer relationships, and a value proposition that separates Trace Medical from its competitors.

Rhon received a Bachelors Degree of Electronic Engineering Technology in 1985 and a Masters Degree in Project Management from Keller Graduate School of Management in 1989.

Carl Reid

BS, RRT, LRCP - President

Carl Reid has over 40 years of experience in the healthcare industry.  He began the first 16 years of his career at the University of Michigan Health System as a clinician and later as Director of Respiratory Care.  Since that time he has been involved in medical product sales, distribution, biomedical service and equipment rental.  This experience has included product development and FDA approval at Specialized Products Inc., product distribution and equipment rental at Associated Medical Supply and later for Critical Care Concepts.   The combination of clinical, administrative and private sector business provides him a unique understanding of utilization and application of medical devices.

Carl’s role at Trace Medical is both operational as well as financial management.   Frequent dialogue with customers and caregivers allows Trace to continually support solutions that allows for optimum patient care with the latest in technology, affordably.

Carl is a Registered Respiratory Care Provider and he is licensed in the state of Michigan.  He earned his Bachelors of Science degree from Siena Heights University.

Greg Apostolou

Senior Vice President & CFO

Greg Apostolou brings over 30 years of financial and operations management to Trace Medical. He began his career in public accounting at Coopers & Lybrand, and has held senior executive positions in both public and privately-owned companies.

Prior to joining Trace, he served as Chief Services Officer of Joerns Healthcare, a $300M service provider and distributor of medical products, where he was responsible for a national service network of approximately 1,000 associates. Greg has also held President,Chief Financial Officer, and Chief Executive Officer positions, where his multi-industry experience drove record growth, while ensuring optimal customer service and patient care. His multi-functional executive experience ensures the efficient delivery of healthcare solutions to Trace Medical customers and the patients we collectively serve. 

Apostolou, a Certified Public Accountant, received his Bachelor of Science in Business Administration from California Polytechnic University, Pomona.


Elliot Campbell

MBA - Senior Vice President

Elliot Campbell brings 20 years of experience in the Medical Equipment Rentals Industry to Trace Medical. His prior roles in Operations, Sales & Marketing, Corporate Development, and Acquisitions allow him the ability to drive cross functional initiatives within the organization while ensuring the needs of Trace’s customers and the patients they serve are met clinically and economically.

Prior to joining Trace Medical, he was VP of Corporate Development & Strategic Alliances for Joerns RecoverCare where he co-led the acquisition of a division of a publicly traded competitor. He also managed Joerns RecoverCare’s numerous key corporate accounts in Acute Care, Long Term Acute Care, and Long Term Care. His ability to evaluate customer needs and implement strategies that provide desirable economic and clinical outcomes for patients, caregivers, and the company is paramount to Trace’s continued success.

Campbell earned his BS in Finance from Northeastern State University and his Masters Degree in Business Administration from Ohio State University.